5. Employer Branding
Employers aren’t a brand though… are they?
Well, not quite, but they’re increasingly becoming seen as one, and should take note of brand best practices to make themselves more appealing to potential candidates.
Much like retailers, companies looking to recruit the best talent have to make their offers look enticing. They can do that by showing what an awesome employer they are and why they offer the best place to work.
Perhaps you use a self-serve payroll service software that gives employees a hands-on approach to their payroll and benefits. Maybe you follow a uniquely interactive hiring process. Or perhaps, like Google, your break room features slides and tasty snacks.
More businesses are now highlighting the various benefits they offer to actively create a brand identity and show prospective employees what makes them stand out.
This includes showcasing unique onboarding experiences that set the tone for a positive employee journey from day one, providing comprehensive training and support in a dynamic, efficient and modern way.