TIMIFY Statistics: Glossary and Explanation of How Data Is Presented

Get insights into how your business is performing. We break down the core terminology, so you can understand what is being displayed.

By TIMIFY

Updated 11 May, 2023

Our Statistic Dashboards display a huge amount of information. Each box measures a specific variable, or combination of variables. At first glance, the dashboards can seem intimidating: but once you are familiar with what's being measured, the data is very insightful - and powerful.

In this article, we provide a list of the terms we use to describe what's being measured, as well as some explanations and tips on how to interpret the data being presented.

Good to know:

You will see the term Ad-hoc a lot in the display boxes. Ad-hoc refers to any bookings that get added to the calendar by a member of staff, and do not have a service or group service assigned to them.
If you are used to our "old" statistics display, and want to know what has changed and why read this.

Article Structure:

1. Calendar Bookings

Term	Explanation
Single Booking	Single bookings are bookings made in your calendar. They are either ad-hoc or have a service assigned to them. In either case, only one customer may be assigned to the booking. One or more resources may be assigned to a single booking.
Group Booking	Group bookings are bookings made in your calendar. They are either ad-hoc or have a service assigned to them. Multiple participants - and guests - may be assigned to a group booking. One or more resources may be assigned to a single booking.
Ad-hoc (Title) Booking	Also known as title bookings, these are bookings added spontaneously to the calendar by a member of staff. They can be for internal use, in which they will have only resources assigned; or they can be for a single customer. For group ad-hoc bookings, multiple participants and guests may be added.
Service Booking	Any booking that has a service selected from the booking form dropdown. This could be a single service (for one customer) or a group service (for multiple participants and guests). *Note: group service is shorted to "groups" in the statistics display.*

The group booking totals statistics box.

"Groups" = Group Service Bookings. "Ad-hoc" = Group Ad-hoc Bookings.

Tip: some boxes have an information icon. Hover over it for information on what is being measured in the widget (see the red box, above).

2. Booking Sign-Ups

Term	Explanation
Customer sign-up	Customers who self-schedule themselves for a service, or are manually added to a single booking by a member of staff.
Participant sign-up	Participants who self-schedule themselves for a service, or are manually added to a group booking by a member of staff.
Guest sign-up	Guests can be scheduled to attend a group booking meanwhile a participant is signed up.
Via widget/widget sign-up	Customer and participant sign-ups for bookings, that were made via the booking widget.
Via calendar/calendar sign-up/via staff	Customer and participant sign-ups for bookings, that were made manually, via the calendar.

A breakdown of customer sign-ups for single bookings.

3. Cancellations

Term	Explanation
Sign-up cancellations	Customers, participants, and/or guests who signed-up to attend a booking, but cancelled their attendance. *Note: the number shown in this statistic box includes sign-up cancellations by customers for single service bookings when they cancelled digitally*
Booking cancellations	Bookings - single or group - that were removed from the calendar by a member of staff. Note: Single service bookings are included in this statistic box if they were removed by staff. *Note: the number shown in this statistic box includes sign-up cancellations by customers for single service bookings when they cancelled by staff.*
Rescheduled booking sign-ups	Customers, participants, and guests who rescheduled their original booking - either themselves, or via a member of staff in the calendar.

In this case, all 11 sign-up cancellations happened via resources/the calendar: none of the cancellations was as a result of customers cancelling via the widget.

4. Customers, Participants, and Guests

Term	Explanation
Customers	A customer is anyone who attends a single service booking. Anytime a new customer booking is made - via the widget or the calendar - the customer is added to your customer list, and their data is saved to the relevant customer data fields. In widgets where customer totals are referred to, the number given shows the total number of customers and participants. The customer boxes show where your customer originated from: either they were manually added and/or imported to your calendar using the TIMIFY Import App, or they self-scheduled themselves via the booking widget.
Participants	A participant is anyone who attends a group booking. Just as for new customer bookings, whenever someone signs up for a group booking, their data is added to your customer list relevant data fields. Participants are saved in your calendar as customers; for the purpose of being able to display data accurately, they are labelled as participants so we can distinguish whether they are assigned to a single or group booking.
Guests	Guests are essentially anonymous participants. They are individuals that can attend a group booking, on behalf of a participant. As we don't store data for them (other than the name they provide), they are not added to the customer list in your calendar, no are they included in your customer totals.